Privacy Policy
1.1
We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can personally identify you.
1.2
The responsible party for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Lusx Toronto. The responsible party for processing personal data is the individual or legal entity that decides alone or together with others on the purposes and means of processing personal data.
1.3
This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
2. Data Collection When Visiting Our Website
When you use our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
- The website visited
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the site
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be transferred or used in any other way. However, we reserve the right to check the server log files retrospectively if concrete indications of illegal use are found.
3. Cookies
To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of the browser session (i.e., after closing your browser) (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
In part, the cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
We may work with advertising partners who help us make our Internet offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following sections.
Please note that you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Please note that if you do not accept cookies, the functionality of our website may be limited.
4. Contacting Us
When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request, provided that no legal retention obligations conflict with this.
5. Data Processing for the Opening of a Customer Account and for Contract Processing
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the address of the responsible party mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved, about which we inform you accordingly below.
11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address truncated by the last octet before its storage) will be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes any direct personal reference. Within member states of the European Union or other parties to the Agreement on the European Economic Area, Google will truncate your IP address beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. In these exceptional cases, this processing is carried out based on Article 6(1)(f) GDPR, our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: Google Analytics Opt-out Browser Add-on.
Alternatively to the browser plugin or within browsers on mobile devices, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics.
Google LLC based in the USA is certified for the EU-U.S. Privacy Shield, which ensures compliance with the level of data protection in the EU.
This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. Upon your initial visit to a page, a unique, persistent, and anonymized ID is assigned to you, which is cross-device enabled. This allows interaction data from various devices and sessions to be assigned to a single user. The user ID does not contain any personally identifiable information and does not transmit such information to Google.
You can object to data collection and storage via the user ID at any time with future effect. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.
You can disable the use of cookies for interest-based advertising through Google Ads Settings. Alternatively, you can opt out of third-party cookies through the Digital Advertising Alliance at the following link: Digital Advertising Alliance.
Facebook Custom Audience via Pixel Method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With your explicit consent, this allows tracking of user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help optimize future advertising efforts.
The data collected is anonymous to us and does not provide us with any conclusions about the identity of the users. However, Facebook stores and processes the data, enabling a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (Facebook Data Policy).
You can enable Facebook and its partners to display advertisements on and off Facebook. For these purposes, a cookie may also be stored on your computer. These processing operations are carried out only with your express consent pursuant to Article 6(1)(a) GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardians.
Facebook Inc. based in the USA is certified for the EU-U.S. Privacy Shield, which ensures compliance with the level of data protection in the EU.
To disable the use of cookies on your computer, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies already stored are deleted. However, disabling all cookies may mean that some functions on our website cannot be executed. You can also disable the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: Digital Advertising Alliance.
Google AdWords Remarketing
Our website uses Google AdWords Remarketing features to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie on your device, which enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit.
Processing is based on our legitimate interest in the optimal marketing of our website pursuant to Article 6(1)(f) GDPR. Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you see on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.
Your personal data will be temporarily linked by Google with Google Analytics data to create target audiences. You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: Google Ads Settings. Alternatively, you can obtain information about setting cookies and make settings regarding them from the Digital Advertising Alliance at Digital Advertising Alliance. Finally, you can configure your browser to inform you about the setting of cookies and decide on their acceptance individually or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC based in the USA is certified for the EU-U.S. Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information and privacy policies regarding advertising and Google, please visit: Google Advertising Policies.
13) RIGHTS OF THE DATA SUBJECT
13.1 Data protection law grants you comprehensive rights vis-à-vis the controller regarding the processing of your personal data, about which we inform you below:
Right to information pursuant to Article 15 GDPR: You have the right to request information about your personal data processed by us, the purposes of processing, the categories of personal data processed, recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the guarantees under Article 46 GDPR when your data is transferred to third countries;
Right to rectification pursuant to Article 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;
Right to erasure pursuant to Article 17 GDPR: You have the right to request deletion of your personal data if the conditions of Article 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
Right to restriction of processing pursuant to Article 18 GDPR: You have the right to request restriction of processing of your personal data as long as the accuracy of your data contested by you is verified, if you refuse deletion of your data due to inadmissible data processing and instead request restriction of processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after achieving the purpose or if you have objected to reasons of your particular situation, as long as it is not yet determined whether our legitimate grounds prevail;
Right to information pursuant to Article 19 GDPR: If you have exercised the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data portability pursuant to Article 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another controller, insofar as this is technically feasible;
Right to revoke consent granted pursuant to Article 7(3) GDPR: You have the right to revoke consent once given to the processing of data at any time with future effect. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for consent-free processing. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation;
Right to lodge a complaint pursuant to Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement without prejudice to any other administrative or judicial remedy.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is determined by the respective legal retention period (e.g., commercial and tax retention periods). After expiration of the period, the corresponding data will be routinely deleted, provided that they are no longer necessary for the fulfillment of a contract or for the initiation of a contract, and/or there is no longer a legitimate interest on our part in continuing storage.